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Pricing and its Effects on Market Share of Security Firms in Kenya
David Mwangi Kungu,
Kisilu Kitainge,
Jacob Omache
Issue:
Volume 3, Issue 3, June 2015
Pages:
65-70
Received:
15 April 2015
Accepted:
1 May 2015
Published:
13 May 2015
Abstract: The pricing of any product in the market is an important determinant of the extent to which customers and competitors respond to it. It is also expected that market share of a company’s products may be determined by the pricing strategies adopted and implemented. The purpose of this study was therefore to evaluate the effects of pricing on market share of security firms in Kenya, with reference to Nakuru Municipality. The study employed cross-sectional survey method. The target population was 2,500 respondents comprising of customers to security firms. From the target population, a sample of 300 (12%) respondents was picked; using stratified sampling and simple random sampling techniques. The data were collected using structured questionnaires and analyzed using percentages and frequencies and presented in form of tables and charts. The study found out that price had a bearing on the market share of security firms since customers assessed the utility they got from the product/service based on benefits received and sacrifices made. Therefore, if consumers perceived price to be high, they could purchase competitive brands or substitute products/services leading to a loss of sales (market share). The study recommends that clear pricing structure/policy that takes into consideration a number of factors should be developed to harmonize the customer perception about service quality and the firm’s anticipated profitability level.
Abstract: The pricing of any product in the market is an important determinant of the extent to which customers and competitors respond to it. It is also expected that market share of a company’s products may be determined by the pricing strategies adopted and implemented. The purpose of this study was therefore to evaluate the effects of pricing on market s...
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CSR Value for Consumers: Indian Perspectives
Basanta Kumar,
Anjali Panda,
Brajaraj Mohanty
Issue:
Volume 3, Issue 3, June 2015
Pages:
71-76
Received:
19 April 2015
Accepted:
11 May 2015
Published:
26 May 2015
Abstract: The study combining with elements of descriptive and explanatory research based on 180 respondents reports on what corporate social responsibility (CSR) is to the consumers, and the value they derive from it. Research finds that consumers clearly derive social, emotional and functional value from CSR. The research is inconclusive, and it is arguable whether CSR policy has any influence on their buying decision. However, consumers report another type of value, i.e., egocentric value that needs to be considered in future research for validation.
Abstract: The study combining with elements of descriptive and explanatory research based on 180 respondents reports on what corporate social responsibility (CSR) is to the consumers, and the value they derive from it. Research finds that consumers clearly derive social, emotional and functional value from CSR. The research is inconclusive, and it is arguabl...
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Order Batching Optimization in Dual Zone Type Warehouse Based on Genetic Algorithms
Jie Zhu,
Hong Zhang,
Li Zhou,
Jian Guo
Issue:
Volume 3, Issue 3, June 2015
Pages:
77-81
Received:
13 April 2015
Accepted:
24 April 2015
Published:
2 June 2015
Abstract: With the rapid development of e-commerce and the global economy, order picking mode of multiple batches and small quantities becoming more and more, which makes artificial picking system occupy a larger proportion in a variety of ways. The optimization study of the artificial person picking system has a crucial role to enhance the efficiency of batch picking, then increasing customer satisfaction. In this paper, according to the characteristics of the problem, Genetic algorithm was selected as the model's algorithm. The detailed design of coding, crossover method, genetic algorithm in solving process variation method, is used to realize the optimization of the model.
Abstract: With the rapid development of e-commerce and the global economy, order picking mode of multiple batches and small quantities becoming more and more, which makes artificial picking system occupy a larger proportion in a variety of ways. The optimization study of the artificial person picking system has a crucial role to enhance the efficiency of bat...
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Efficacy of Monitoring and Evaluation Function in Achieving Project Success in Kenya: A Conceptual Framework
Charles G. Kamau,
Humam Bin Mohamed
Issue:
Volume 3, Issue 3, June 2015
Pages:
82-94
Received:
15 May 2015
Accepted:
20 May 2015
Published:
2 June 2015
Abstract: This paper sets out to review literature on the efficacy of monitoring and evaluation in achieving project success in Kenya. Several studies have been carried out with an aim of determining the critical success factors (CSFs) which contribute to project success. The analysis of these studies shows a particular pattern of events. Some CSFs appears consistently in a number of studies. One such factor is the monitoring and evaluation (M&E) function. The researcher used literature review approach to analyze the factors related to M&E influencing project success. All the factors identified were grouped into four main categories which are: Strength of M&E team, monitoring approach adopted, political influence and project lifecycle stage. The study further identified management support as a mediating factor between M&E and the Project Success. A good M&E without management support is likely not to succeed.
Abstract: This paper sets out to review literature on the efficacy of monitoring and evaluation in achieving project success in Kenya. Several studies have been carried out with an aim of determining the critical success factors (CSFs) which contribute to project success. The analysis of these studies shows a particular pattern of events. Some CSFs appears c...
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