Developing Responsive Marketing System Concept: Applying System Dynamics Approach
Nastaran Hajiheydari,
Seyed Behnam Khakbaz,
Ali Amoei Ojaki
Issue:
Volume 2, Issue 3, June 2014
Pages:
91-96
Received:
26 April 2014
Accepted:
8 May 2014
Published:
10 June 2014
Abstract: Marketing policies and strategies have long term effects on firm’s financial indicators. Measuring these long-term effects is somehow difficult and it could be important from managers’ viewpoint as well. Up to now a lot of researches have been done to disclose these effects, but the previous studies have limitation in demonstration of these long-term effects. In this article, we applied system dynamics for developing a dynamic marketing system and analyzing different marketing policies and strategies on firm’s financial measurements. For this purpose, we proposed a dynamic marketing system model. The conceptual framework for dynamic model has been extracted by analyzing literature. In this regard, we studied related papers and determined the boundaries of marketing system by realizing important variables. Furthermore literatures have been analyzed for identifying relationships between marketing factors in a dynamic marketing system. As a result, most important positive reinforcement and negative balancing loops in this marketing system have been described in a comprehensive manner. In fact, the proposed marketing system can be applied in different industries and firms by customization for the firm’s conditions and developing a quantitative dynamic marketing system.
Abstract: Marketing policies and strategies have long term effects on firm’s financial indicators. Measuring these long-term effects is somehow difficult and it could be important from managers’ viewpoint as well. Up to now a lot of researches have been done to disclose these effects, but the previous studies have limitation in demonstration of these long-te...
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The Role of Business Continuity Management in the Business Management System
Issue:
Volume 2, Issue 3, June 2014
Pages:
97-102
Received:
11 August 2014
Accepted:
16 August 2014
Published:
30 August 2014
Abstract: Every entrepreneur strives to manage his business in the most effective and efficient way, using different tools and approaches, but mainly relies on a well-functioning system of business management. Whether the responsible authorities and organizations at national and international level can help him and how to do it? In an attempt to be helpful, are they not creating any additional problems by multiple demands on the individual elements of the company's management? Considering the fact that the management of a business organization is made up of a significant number of subsystems that must work together in harmony, the International Organization for Standardization published in 2011 "ISO Guide 83", which gave new directions for the development of management systems to achieve uniform and consistent, high level of structure identical text and general terms and basic definitions. The main objective is to create conditions for the development and use of effective and efficient business management system. But is this what is only necessary for business - effectiveness and efficiency ? At the time in which we live should not this management have one more leading feature - viability by ensuring business continuity in all conditions and situations? This is the focus of this publication, that is to say, the presentation of the idea of the Business Continuity Management System leading role as part of the Management System of business organization (Integrated Business Management System).
Abstract: Every entrepreneur strives to manage his business in the most effective and efficient way, using different tools and approaches, but mainly relies on a well-functioning system of business management. Whether the responsible authorities and organizations at national and international level can help him and how to do it? In an attempt to be helpful, ...
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