Volume 3, Issue 2-1, March 2015
Relationship between Purchase Intentions for Luxury Brands and Customer Experience - Comparative Verification Among Product Categories and Brand Ranks
Kazutoshi Fujiwara, Shin’ya Nagasawa
Pages: 1-10     Published Online: Mar. 18, 2015
DOI: 10.11648/j.sjbm.s.2015030201.11
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Relationship between Purchase Intentions for Luxury Brands and Customer Experience: Second Report - Comparative Verification Based on the Big Five Personality Traits
Kazutoshi Fujiwara, Shin’ya Nagasawa
Pages: 11-23     Published Online: Mar. 18, 2015
DOI: 10.11648/j.sjbm.s.2015030201.12
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Customer Experience and Determinants of Consumer Attitude Toward Luxury Brands: Observations in Japan And China
Ken Kumagai, Shin’ya Nagasawa
Pages: 24-34     Published Online: Mar. 23, 2015
DOI: 10.11648/j.sjbm.s.2015030201.13
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Customer Experience Affecting Human Kansei
Shin’ya Nagasawa
Pages: 35-42     Published Online: Apr. 8, 2015
DOI: 10.11648/j.sjbm.s.2015030201.14
Abstract | Full-Text PDF (280KB) | Full-Text Html
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Experiential Marketing Leading to Behavioural Intention - Testing the Mediation Effects of Information Search Cost
Chi-Hsien Kuo, Shin’ya Nagasawa
Pages: 43-53     Published Online: Apr. 11, 2015
DOI: 10.11648/j.sjbm.s.2015030201.15
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Customer Experience and Luxury Strategy in Cosmetics Design
Shin’ya Nagasawa, Yumiko Kizu
Pages: 54-59     Published Online: Apr. 13, 2015
DOI: 10.11648/j.sjbm.s.2015030201.16
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Product Development of Les Merveilleuses LADURÉE Cosmetics and Customer Experience
Shoichi Kobayashi, Takao Someya, Shin’ya Nagasawa
Pages: 60-62     Published Online: Apr. 17, 2015
DOI: 10.11648/j.sjbm.s.2015030201.17
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Application and Examination of the Concept of Customer Experience in the Development of “Ginza Honey” Skincare Products
Hiroko Kawanobe, Shoichi Kobayashi, Takao Someya, Atsuo Tanaka, Shin’ya Nagasawa
Pages: 63-65     Published Online: Apr. 17, 2015
DOI: 10.11648/j.sjbm.s.2015030201.18
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Product Development of IGNIS Nature Series Based on Bernd H. Schmitt’s ‘Customer Experience’
Takao Someya, Shoichi Kobayashi, Shin’ya Nagasawa
Pages: 66-72     Published Online: Apr. 17, 2015
DOI: 10.11648/j.sjbm.s.2015030201.19
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Experience Differentiation Strategy (1): Concepts of Consumer Experiences
Shin’ya Nagasawa, Shinich Otsu
Pages: 73-77     Published Online: Apr. 23, 2015
DOI: 10.11648/j.sjbm.s.2015030201.20
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Experience Differentiation Strategy (2): Focus on Embodied Cognition and ACT Module
Shin’ya Nagasawa, Shinich Otsu
Pages: 78-82     Published Online: Apr. 23, 2015
DOI: 10.11648/j.sjbm.s.2015030201.21
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Customer Experience of CHISO: The Centuries-old Business of Japanese Luxury Kimono Garments
Masakazu Ishikawa, Shin’ya Nagasawa
Pages: 83-91     Published Online: May 5, 2015
DOI: 10.11648/j.sjbm.s.2015030201.22
Abstract | Full-Text PDF (5756KB) | Full-Text Html
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